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10 August 2009
World Record for ESM
The European Shoe Machinery Company, based in Kettering, has recently been awarded a Guinness World Record.
Traditionally the company manufactures shoe making machinery but on this occasion they organised a world record attempt for the 'Most People Applying Moisturiser'. Reaching the target of 400 people was no problem as the company smashed the record, achieving a total of 1068 participants.
Hosted in the seaside town of Rimini, Italy, the record was strictly inspected by the Guinness adjudicators and at 12.30pm on Sunday 9th August ESM was presented with the prestigious award.
The presence of journalists from local and national newspapers as well as TV news crews ensured that there was full body media coverage, just adding to the suspense of the occasion.
This record was ESM's first attempt of obtaining a Guinness World Record but will certainly not be the last.
The company have experienced the enjoyment of interacting with the public and are currently planning a new record attempt that will be closely related to ESM's core business.
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